wheelin_n_dealing

Here’s a proposal and revision for a Ford steering wheel, perhaps something that would go on an electric Fusion or Focus. This was done for an interior workshop here at UID. We started off by designing a steering wheel for an assigned brand, presented the original concepts in a 2-day workshop, then revised the wheel according to the feedback. In my case I had to move the buttons up to make them more accessible which subsequently placed the text on a horizontal line. Good exercise.